The genius of John Madden

By Bryan Curtis | The Wringer

One of the coolest things about John Madden is that he was an academic. It was a brief run, but still. In 1979, after Madden quit as head coach of the Oakland Raiders, he was hired by the University of California, Berkeley, to teach an extension course called “Man to Man Football.” Madden’s students had watched football on TV. Now, they wanted to understand how it worked.

Professor Madden stood in front of a board that was like the Telestrator he later used on TV. Madden drew X’s and O’s and carefully studied his students’ faces. “I wanted to see at what point I lost ’em,” he told me years later. Madden was trying to find the most simple way to explain a complex game. He was converting passive football fans into smart fans. For the next 30 years, Madden performed the same trick on TV every week.

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