Taylor Morrison unveils new build-to-rent brand

(Disclosure: Rose Law Group represents Taylor Morrison.)

By AZ Business Magazine | AZ Big Media

As one of the first national homebuilders to venture into the build-to-rent market three years ago, Taylor Morrison is continuing its commitment to the space with an unveiling of its new brand name, Yardly. Specializing in cottage-style, for-rent homes with private backyard space, these communities inspire residents to Live boundlessly™.

“There is so much to be excited about in the emerging build-to-rent space, but above it all is the opportunity to serve more consumers—at each stage of life—by building a home that’s just right for their lifestyle,” said Chairman and CEO Sheryl Palmer. “With Yardly, we add renters to our lineup of consumers and offer them a unique alternative to traditional, vertically constructed apartments.”

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