By AZ Business Magazine
Award-winning commercial real estate and land consultant, Anita Verma-Lallian announced the creation of Camelback Productions, Arizona’s first female- and South Asian-owned film production and entertainment company. It is also the first company of its kind with a focus on South Asian storytelling. The announcement follows Arizona Governor Doug Ducey’s $125 million film tax credit for film and TV production that was introduced in July 2022.
Named after the iconic Phoenix mountain, Verma-Lallian wants to see Camelback Productions associated with much more than producing great content. She wants it to be synonymous with perseverance and mental strength, a symbol for the South Asian community to push toward their goals and desires.
“There has been a major push to see minority groups represented in the media over the past few years,” says Verma-Lallian. “I want to see more South Asians represented; I want my children to see themselves when they watch TV. I want my daughter’s dream to become an actress to become a reality. Skin color shouldn’t be a barrier to that.”