Blue Zones Project: HonorHealth, Cigna Healthcare and Goodwill join forces to help people live better

(Disclosure: Rose Law Group represents Goodwill of Central and Northern Arizona.)

By Digital Free Press

HonorHealth, Cigna Healthcare, and Goodwill of Central and Northern Arizona are launching the Blue Zones Project in Scottsdale to help residents live better, longer lives.

Blue Zones Project is a first-of-its-kind population health initiative based on research and principles developed by Dan Buettner, a National Geographic Fellow and New York Times best-selling author who identified the cultures of the world—or blue zones—with the healthiest, longest-living populations.

Blue Zones Project, HonorHealth officials report, seeks to be a comprehensive initiative that transforms the environments where people live, work, learn, and play to measurably improve community well-being, resilience, and economic vitality.

HonorHealth supported the initial Blue Zones Activate assessment in collaboration with the Scottsdale in late 2022, during which the Blue Zones team did a deep dive into the city to determine if it was feasible to launch a community-wide initiative.

“As the largest employer and healthcare provider in Scottsdale, we are committed to improving the health and well-being of everyone in Scottsdale and throughout the Valley, and that means expanding our efforts outside hospital walls. We are fortunate to live in a beautiful place,” said Todd LaPorte, CEO of HonorHealth, in a prepared statement. 

“However, loneliness and isolation have been growing within our community and one out of two Scottsdale residents currently report they are struggling with their health. Now is the time to act to improve the well-being of the communities we serve, and this Blue Zones Project will help us build a sustainable future.”


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March 2023