By Kylie Werner | Cronkite News
PHOENIX – Anita Verma-Lallian launched Camelback Productions, which she says is Arizona’s first woman- and South Asian-owned film production and entertainment company, in January following the passage of the state’s film tax credit.
Verma-Lallian said she had been interested in starting a production company, and the film tax credit, which incentivizes production companies to shoot primarily in Arizona, inspired her to launch her company.
“I think until the time that we had something to offer, the timing just wasn’t right,” Verma-Lallian said. “So that was definitely a big factor in my decision.”
This film tax credit — which will have a total of $75 million available this year and grow to $125 million by 2025 — is different from prior iterations, according to Nick Simonetta from Pivotal Policy Consulting, a government relations firm that advocated for the credit.
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