(Disclosure: Rose Law Group represents Taylor Morrison.)
By InBusiness Phoenix
By In the 12th year of the study, national independent market research firm Lifestory Research surveyed more than 58,000 home shoppers to measure their perceptions and experiences with homebuilders. Despite the 2024 findings revealing consumer trust is trending down following shifts to interest rates, affordability and housing supply, Taylor Morrison continues to achieve the industry’s highest scores each year by keeping trust rooted in its business strategy and customers top of mind.
National homebuilder and land developer Taylor Morrison has once again earned the coveted America’s Most Trusted® Home Builder title by Lifestory Research for the ninth consecutive year. Taylor Morrison’s fast-growing resort-lifestyle brand, Esplanade, also climbed to the second spot in the America’s Most Trusted® Active Adult Builder category.
