By Nancy Keenan | Builder
Housing isn’t just about shelter anymore – it’s a health tool, a financial strategy, and a reflection of deeply held personal values.
The fourth wave of the America at Home Study, conducted earlier this year, reveals a nationally diverse consumer base that’s informed and emotionally engaged with what they need and want from their homes and communities. Affordability, wellness, and flexibility are reshaping buyer expectations in ways that challenge how homebuilding professionals have operated for decades.
Here are 10 of the most compelling takeaways from this year’s study that prove it’s no longer just about delivering more product, but about developing entirely new mindsets and approaches.
