Hobbs drops first ads of 2026; Biggs immediately fires back

Photo via Office of Governor Katie Hobbs

By Reagan Priest | State Affairs

Gov. Katie Hobbs’ reelection campaign launched its first political ad of 2026 on Wednesday, a multi-million dollar English and Spanish campaign touting her affordability record — and Congressman Andy Biggs’ campaign was ready with a fact check the same day.

Hobbs’ campaign is launching two ads, one in English and the other in Spanish, highlighting the governor’s work on affordability during her first term. It’s her first ad buy this year, with the clips expected to hit cable, streaming platforms and social media.

“While Washington drives up costs and fuels chaos, Katie Hobbs is focused on doing what she’s always done: fighting for Arizona families,” said Michael Beyer, Hobbs’ campaign communications director, in a statement.

Both ads tout the governor’s cost-lowering initiatives, crediting her for a range of accomplishments: expanding school lunches, community college scholarships, affordable housing and manufacturing jobs while lowering utility bills, prescription drug costs and medical debt. The English ad also praises the governor for balancing the state budget without raising taxes, though it makes no mention of the negotiations with or concessions to Republican lawmakers required to pass those budgets.

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