(Disclosure: Rose Law Group represents ATLYS.)
The ATLYS One, a patent-pending sports bottle developed by two Phoenix Country Day School students, has attracted a sizable following ahead of its June 30 presale launch, generating more than three million social media views, a 1,400+ sign-up waitlist and upwards of $140,000 in funding before selling a single bottle.
Lifelong friends Carson Rose and Reid Umar will launch presales Tuesday, June 30, 2026, for the press-to-spray ATLYS One, a 24-ounce, vacuum-insulated electric stainless-steel squirt water bottle that combines one-handed hydration with all-day cold retention.
The first 1,000 units are available at a discounted presale price of $49.99. After the initial production run, the bottle will retail for $54.99, with a portion of the proceeds benefiting the Inspiring Children Foundation, which helps young people navigate depression, anxiety, trauma and other mental health challenges.
The launch follows two years of product development and multiple design revisions, with the pair documenting the process of building the company while balancing school, sports and everyday life.
The concept took shape after Umar had ongoing problems with disposable and reusable water bottles, including damaged lids, problems keeping liquids cold and mold buildup. As an athlete, he wondered if a better option existed and decided to design one himself. He ran the idea by his longtime friend, Rose, later that day.
“I remember thinking there had to be a better way,” Umar said. “I called Carson and said, ‘Why doesn’t this exist?’ The idea stuck with us, and before long, we found ourselves spending most of our free time trying to figure out how to make it work.”
Rose and Umar were both 15 when they formed a 50/50 partnership and agreed to work together on a design that would solve issues associated with other popular water bottles. Now 17, they are preparing to bring the product to market after two years of development, testing and refinement.
While both Rose and Umar relied on disposable squeeze bottles during practices and games, they failed to keep drinks cool for long, especially during Arizona’s intense summer heat. Insulated metal models did a better job of keeping beverages cold, but lacked the ease and portability that athletes wanted.
“We looked around and realized there wasn’t anything currently on the market that solved these common issues,” Rose said. “Every bottle seemed to involve some kind of tradeoff. The more we researched it, the more surprised we were that nobody had really combined those features into one product, so we decided to build it ourselves.”
Designed with a stainless-steel body that can keep drinks cold for up to 24 hours, the ATLYS One comes with a rechargeable electric lid and two hydration modes: a Jet Mode that shoots liquid out at the press of a button and Pour Mode, which allows for a more traditional drinking experience.
Umar and Rose worked closely with engineers on the product design, evaluating early prototypes and making repeated design adjustments before arriving at the final version. Initially, they wanted to create a bottle with a manual pump system, but they soon realized it would be more efficient to go with an electric model.
Much of the ATLYS One’s early momentum has come from social media, with videos about the product garnering three million views and generating a lengthy waitlist. Both Umar and Rose noted that, while designing the exact bottle they wanted took some time, the biggest challenge was getting others to take a chance on an idea dreamed up by two teenagers. It’s something Rose has some experience with, though, having helped launch Big League Wiffle Ball, known as the nation’s first professional wiffle ball league, alongside his brother, Logan, during the COVID-19 pandemic.
“One of the biggest obstacles was getting people to back us and believe in this idea,” Rose said. “We just kept our heads down and kept working hard at creating something people would actually want and use.”
To learn more about the ATLYS One, visit DrinkAtlys.com or follow developments on TikTok and Instagram.
For media inquiries, please contact Jennifer Parks-Sturgeon at jparks-sturgeon@roseallynpr.com or call (480) 495-3806.
