Mullin360 Arizona’s Leading Auto Mall Developer to Finish In-Depth Analysis and Study to Assess the Best New Location That Could Result in Tens of Millions for Host City
By Rose Law Group Reporter
(SCOTTSDALE, Ariz.) – Known for impacting communities through its cutting edge and innovative development, Scottsdale-based Mullin360 is currently in the wrap up stages of its in-depth assessment and analysis to determine the highest impact area for the Valley’s next auto mall development.
Under the direction of Principal Jim Mullin, Mullin360 has helped develop eight of the Valley’s top auto malls.
Those auto malls include the following:
1. Penske AutoMall, Scottsdale AZ – 47 acres
2. Scottsdale AutoShow, Scottsdale AZ – 84 acres
3. Superstition Springs Auto Park, Mesa AZ – 74 acres
4. Superstition Springs Auto Park II, Mesa AZ – 34 acres
5. Tempe AutoPlex – 100 acres
6. Goodyear AutoPlex – 57 acres
7. San Tan MotorPlex, Gilbert AZ – 124 acres
8. 303 AutoShow, Surprise AZ – 127 acres
The company’s most recent automotive development included the 84-acre Scottsdale AutoShow at the 101 Pima Freeway and Indian School Road and opened back in 2017. It is currently anchored by the nation’s 25th largest automotive consortium, the Chapman Automotive Group, which is the largest privately owned dealership group in Arizona.
Mullin says his company is once again using a proprietary research tool to determine the best location. It measures the net demand available to a prospective dealer for a specific automotive retail brand on a specific location over an initial five-year period of time. Mullin360 pioneered this research in 1988 with the turnaround of Tempe AutoPlex with SunCor. This tool has assisted the company in doing a Net Growth Demand Analysis for each of their projects for more than 30 years.
“This research employs professionals to get on the road and define primary and secondary trade areas for each potential auto mall site prior to modeling. It has also been utilized by various cities around the country to determine the liability and sales tax impact that a potential auto mall could have in a particular municipality,” said Jim Mullin, CEO of Mullin360.
The Net Growth Demand Analysis is a direct contributor for determining location set up. In the case of this upcoming auto mall placement, data from the current running analysis will be presented to local government officials to win over approval on development. The analysis will wrap up by the end of the year and a location is expected to be announced in the coming months.
Mullin says with fewer freeways and power centers being constructed in the Valley it’s become increasingly harder to find lucrative areas to build auto parks. He is now seeking out major arterials in growth corridors, as well as already established retail areas.
“In 34 years of auto park development we have never built a project without a Net Growth Demand analysis. It’s our Bible as we move forward on sizing the project, pricing the project and helping the municipalities understand the expected sales tax contribution,” Mullin said.
Mullin added that auto parks as a whole should produce 24% more sales than a “traditional auto row” but it has to be scientifically located to achieve this superior position.
As different growth quadrants mature in the Valley, careful attention will need to be given to know when and where new points may be awarded to dealer groups.
Mullin warns politics often comes into play awarding a new point to a dealer group but it all starts with accurate sales data.
For media inquiries please contact Jennifer Parks-Sturgeon at Jparks-sturgeon@roseallynpr.com or call (480) 495-3806.
To learn more about Mullin360 please visit www.mullin360.com.
