CEOs view AI as a “top investment priority”

Nathan Bomey

Axios

If CEOs had their way, their workers would be back in the office and pursuing AI advancements at the same time.

Why it matters: As the workforce is changing, so is technology — as well as executive demands.

What’s happening: A new U.S. CEO survey conducted by consultancy KPMG and released Thursday found that bosses are giddy about AI:

72% of U.S. CEOs say generative AI is a “top investment priority.”

They see it as a longer-term investment: 62% say they expect a return in 3 to 5 years, while only 21% expect a return in 1 to 3 years.

The big picture: The advent of ChatGPT set off a feverish rush to pursue AI, serving as a stark illustration of how quickly entire industries and positions could be disrupted.

“I think it’s a recognition that generative AI is transformational and that it’s not hype,” Paul Knopp, CEO of KPMG in the U.S., tells Axios. “It provides opportunities to potentially grow revenues, but it also will provide opportunities to make workforces and business processes more efficient.”

Threat level: The question of whether those efficiencies will translate into fewer jobs remains a concern for many.

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