By AZ Big Media
Intersection Development, in conjunction with Räkkhaus Studio, announced the completion of its Rainbow Road project located at 1030 N. 1st Ave. in Phoenix. The project’s design incorporates a variety of elements inspired by Nintendo’s video game series Mario Kart’s Rainbow Road track – playful elements, movement, repeating geometric patterns, and color, honed into a striking contemporary building.
“Rainbow Road is a reminder that cities don’t have to be neutral. They can be playful, imaginative, and alive,” said Zac Cohen, Creative Director at Räkkhaus. “In Roosevelt Row, we merged color, movement, and geometry into a living urban experience — a building that doesn’t just exist, but invites people to pause, reflect, and feel something.”
The building has a unique geometric footprint. It is twelve-sided, creating a shifting visual profile as you move around it. The bold black exterior is offset by the window insets that are painted the colors that directly correspond to the Rainbow Road color sequence as it appears in-game: red, yellow, green, cyan and blue, resulting in a façade that has a sense of animation.
