(Disclosure: Rose Law Group represents Taylor Morrison.)
By Vincent Salandro | Builder
Taylor Morrison remains committed to its goal of closing 20,000 homes by 2028, though the progress toward this goal in 2026 will be more focused on community openings than closing volume growth. The eighth largest company on the 2025 Builder 100 list is also refining its land approach and focusing on a larger built-to-order mix relative to spec homes in 2026.
“We continue to target growth over the next many years, including a continued aspiration to reach 20,000 closings, but we will not do so simply for growth’s sake,” CEO Sheryl Palmer said during the builder’s fourth quarter earnings call. “We are limiting incremental land investment in non-core submarkets that primarily cater to the most price-sensitive buyers. While these locations make up only a small portion of our overall portfolio, greater pricing pressure and a reliance on spec inventory in these areas has compressed margin opportunities versus comparable core markets.”
In fiscal 2025, Taylor Morrison weathered challenging market conditions to deliver 12,997 closings, an increase of 0.8% from fiscal 2024. The builder’s revenue was essentially flat at $7.76 billion while net sales orders fell 9.6% annually to 11,074.





