NASCAR, making its second stop of the year, the Advocare 500, at Phoenix International Raceway (an RLG client) this weekend, is hoping to give some of the region’s small businesses more traction.
A new program offered by the racing circuit, the NASCAR Business Series presented by Bank of America, is designed to connect local business owners across Arizona with NASCAR’s official marketing partners, The Arizona Republic reports.
An event planned today at the racetrack is designed to offer networking, idea-sharing and deal-making opportunities as well as noted speakers on small business and entrepreneurship.
Norris Scott, vice president of partnership marketing at NASCAR, said the event would provide local small-business owners with advice on how to improve their businesses. NASCAR is the first major sports league to create such a program.
The event also will create a partnership between NASCAR and the Arizona Small Business Association. The ASBA is the largest trade association in Arizona, representing more than 11,000 member businesses with more than a half-million employees in the state’s 15 counties.
Meanwhile, PIR director of communication Dave Lockett told The Republic
the stands will be near capacity each day of the weekend, especially Sunday.
In addition to the semifinal, fans will see the other races, including the Great Clips 200 NASCAR Nationwide Series race, Lucas Oil 150 Camping World Truck Series race and the Casino Arizona 50 K&N Pro Series West race.
Also: Arizona’s economy at 200 mph+ /Rose Law Group Reporter
