Why incentivize when there’s nothing to buy?

housing boom

housing boom

By Roland Murphy | AZBEX

While I tend to lean slightly toward optimism, no one has ever accused me of a rose-colored worldview. Some of the reports that have crossed my desk recently have reinforced my, “That’s good news, but…” default outlook.

Nearly everyone, including Millennials, is tired of stories focused on Millennials. I apologize for putting another in the mix, but this is more important than the latest co-space opening or craft brew launch.

The first piece I want to look at is the August Marcus & Millichap Research Brief. It begins, “After falling to a five-decade low in the second quarter of last year, the homeownership rate is up almost a full percentage point to 63.7 percent in June.”

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