“Our hope is that you come in and never want to leave because there’s a lot of interaction,” said an executive behind the project.
By Derrick Bryson Taylor | The New York Times
Atari, the brand known for pioneering video games like Pong, Asteroids and RollerCoaster Tycoon, is taking its business in a new direction: hotels.
In a move that underlines the popularity of e-sports, the demands of its growing audience and how video games are escaping the bounds of their consoles, Atari announced on Monday that it would begin construction on its first-ever video-game themed hotel.
The company, which was created in 1972, promises a lodging experience that combines a one-of-a-kind video-game themed destination with immersive virtual and augmented reality experiences, according to its statement.
