By Mary K. Reinhart | The Republic | azcentral.com
Glendale taxpayers will have to spend money to make money under a plan to put advertising on city property, such as garbage trucks and bus shelters.
The City Council last week agreed to seek proposals for a municipal marketing plan that could cost up to $75,000, but may generate two to three times that amount over the next several years. The council rejected similar proposals in 2012 and 2004.
Under the plan, Glendale would hire a marketing firm to figure out which city “assets” could be used as advertising space, then the council would agree on the terms, such as acceptable locations and ads.
Under the tentative timeline, residents could see advertisements in water bills or on city property by this summer.