By Laura Lorenzetti | Fortune
Horses will be replaced by a hipper ad campaign as beer company looks to appeal to a younger crowd.
Budweiser is ditching Clydesdale horses in favor of Jay-Z.
The self-styled King of Beers is reportedly reworking its marketing campaign in a bid to remain relevant as craft beers capture the attention of drinkers.
The company is looking to stem the falling sales of its title offering — and is turning to younger drinkers for its best chance, banking on a new advertising campaign to bring that strategy to the market, The Wall Street Journal reports.
The new commercials that focus exclusively on the 20-something age bracket this holiday season. A new ad campaign will feature young drinkers answering the question: “If you could grab a bud with any of your friends these holidays, who would it be?”
