What real estate can learn from consumer brands that ‘get it’


EasyBy Jose Perez | inman

The real estate transaction has been commoditized … have you noticed?

Between the Real Estate Settlement Procedures Act, the Consumer Financial Protection Bureau, and state and local regulations, can you honestly tell me that how you transact a brokerage deal, mortgage or settlement is significantly different from your competitors?

Face it, everyone has to play by the same rules, so it’s tough to change the transaction process. This leaves you with one choice: Find other ways to differentiate your brokerage if you hope to connect with today’s savvy consumer, whose expectations are molded by experiences at Apple, Starbucks and Zappos.


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