Zillow Group, which houses an expansive portfolio of real estate and home-related brands on mobile and Web, today announced that the Arizona Regional Multiple Listing Service (ARMLS) has signed an agreement to enable its brokers to send listings directly to Zillow® and Trulia® from the MLS.
ARMLS has 31,000 members throughout Arizona, a news release said.
“ARMLS’s market, which includes the greater Phoenix metro, is desirable for home buyers and sellers alike because homes are still affordable, the population continues to grow and home values continue to appreciate – all of which is good news to the buyers and sellers ARMLS’s members represent,” said Errol Samuelson, Zillow Group chief industry development officer, in the release. “Now through a direct feed to Zillow and Trulia, ARMLS members have complete control over their listings while having them marketed to the broadest audience of home shoppers on two of the most-visited real estate websites.”
Matthew Consalvo, CEO of ARMLS, said when brokers choose to syndicate, ARMLS wants to provide the options to facilitate that decision.
ARMLS joins a multitude of new MLS partners including the nation’s largest MLS, the California Regional MLS. Zillow and Trulia have dramatically increased the number of direct feeds in recent months, the release said.
As a result, Zillow and Trulia will have a higher number of for-sale-by-agent listings on April 8, after their contracts with ListHub end, than ever before.
Through the Zillow Partnership Platform, real estate agents will be prominently displayed as the listing agent on all of their listings and be able to receive leads directly from Zillow.
Brokerages will receive attribution, branding, a link back directly to their websites and have daily reporting access.