By Howard Fischer | Capitol Media Services/Arizona Daily Sun
In the face of bottom-of-the-barrel classroom spending, massive cuts to universities and efforts to cut health care for the poor, the Ducey administration has decided what it needs to do is spend money to polish the state’s image.
Gubernatorial press aide Daniel Scarpinato said his boss and the Arizona Commerce Authority have hired a firm to talk with Arizonans to come up with the kind of catch phrase that has helped define other states, like “Don’t Mess With Texas” or “I (Heart) NY.” Scarpinato said the governor wants a single selling point for Arizona that covers everything from promoting tourism to getting companies to relocate here.
Related: What Arizonans are saying about our state/Casa Grande Dispatch
