Has BIM’s tipping-point moment come?

Awareness is up. What’ll it take for builders to shift from knowing about it to doing it?

Builderhomeconstruction

By John McManus

Everybody wants to learn. Every company strategist wants his or her organization, large or small, to be a “learning organization.” It’s clear, the ability to learn and the odds of thriving today and tomorrow are hardwired together.

Good news is, we’re motivated to learn. Bad news, though, is that to do it, we’ve got to do something few of us are motivated to do. Unlearn.

Harvard Business Review contributor Mark Boncheck of Shift Thinking, writes this about that conflict between wanting to learn but not wanting to unlearn.

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