AZBigMedia
It takes time for a landmark project to be considered a core asset. Its prestige and value are first-and-foremost retained over time and compounded by reliable appreciation.
Since first opening, core assets across the Valley have increased in value and demand, but current owners are now finding it time to reimagine what it means to be a core asset in order to ensure relevancy given the competition and demands of today’s target tenants.
“In order for a core asset to stay a core asset, reinvestment is necessary to keep the building up-to-date with changing trends and tastes,” explains Gary Linhart, managing principal at ViaWest Group, which currently owns the Biltmore Center within the Camelback Corridor.
