Overcoming the skeptics: Lenda CEO on reimagining homeownership with online mortgages

mortgage refinancing

mortgage refinancingHow Lenda stands out with completely online mortgages

By Brena Swanson | Housingwire

Jason van den Brand, founder and CEO of Lenda, an online mortgage company, constantly faces criticism on the idea and desire for fully online digital mortgages.

Even two years ago, in an interview with HousingWire, van den Brand defended the company’s lending style, explaining that most of the negative feedback comes from lenders.

What makes Lenda stand out is that it eliminates the middleman in the mortgage process — like TurboTax does with tax filings — to complete loans faster, without paperwork and for less money.

Now that is not to say that loan officers are going away. van den Brand said that there will always be that niche market. All they are suggesting is that there is not going to be as many. “There is plenty of room at the $1.4 trillion table that we sit at in the mortgage industry,” he said.

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