June 24, 2025 4:14 am
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Is Scottsdale destination marketplace Old Town or downtown?

This iconic downtown sign along Scottsdale Road signifies entering into what many consider the city’s Old Town area (File photo/Scottsdale Independent)

By Melissa Fittro | Scottsdale Independent

Is it downtown Scottsdale or Old Town Scottsdale?

That’s one of the questions municipal officials are looking to answer through a new branding awareness effort to bring more people to what some locals call “downtown Scottsdale” while others claim the area as “Old Town.”

About 100 interested residents and downtown proprietors gathered 8:30 a.m. at Western Spirit: Scottsdale’s Museum of the West, 3830 N. Marshall Way, Wednesday, Aug. 30 to hear the future vision of downtown Scottsdale.

A second presentation was slated for 1 p.m. which was expected to have about 100 participants.

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