Builder
Luxury condo developers have turned their attention toward careful model unit staging in order to stand out in a competitive market, according to The Wall Street Journal’s Alina Dizik.
While the National Association of Realtors does not track model unit purchases, 31% of buyers’ agents say that staging a home increases its value by 1% to 5%. Developer Andy VanHorn says that when potential condo buyers can see completed models, and not just computer renderings, units can sell more quickly and for more money.
