Amazon’s latest incursion in housing has a familiar ring to it

Home technology’s troika–Alphabet, Amazon, and Apple–see homes, communities as a networked distribution platform for products and services like home security.

By John McManus | Builder

Home builders, apartment developers, and remodelers have an intimate relationship with what consumers spend more money, more time, and more emotional investment in than in any other facet of their lives: their homes.

Amazon, Alphabet, and Apple know that, and they want a bigger, more powerful, more meaningful, more moment-to-moment connection to their potential addressable universe, which is you and me, her and him and them. At home, or not, but especially at home.

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