E-commerce retailers take a gamble on in-person shopping.
By Leah LeMoine | Phoenix Business Magazine
You’ve heard of “brick-and-mortar,” but have you heard of “clicks to bricks”? It’s retail lingo for shops that were birthed in the internet ether that have – against recent economic trends – descended to terra firma to take root.
“For so long, everybody said the internet was going to be the demise of brick-and-mortar stores,” says Kim Choukalas, vice president of leasing at Macerich, the Santa Monica-based retail developer that owns and manages Scottsdale Fashion Square. “What we have found is the exact opposite… [online stores] absolutely need a storefront presence.”