In 2016, KB Home invested in the BUILDER Concept Home, aptly named the Greenbuild KB Home ProjeKt, to rethink the future of sustainability in housing. The home not only stretched the imaginations of homeowners nationwide, but also set a precedent for building smarter, more energy efficient, adaptable housing at a volume scale in the United States.

Jacob Atalla, vice president of sustainability at KB Home, led the charge in 2016. His passion and support of KB Home’s mission in environmental sustainability and energy management programs inspired the company to return for work on the 2019 BUILDER Concept Home, an iteration of KB Home ProjeKt, this time with a focus on exploring where tomorrow lives.

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