Maracay launches rebrand to reflect Arizona roots

(Editor’s note: News releases are published unedited, unless they contain factual errors.) 

SCOTTSDALE, Ariz. (July 17, 2018) –  Maracay, a wholly owned company of the TRI Pointe Group (NYSE: TPH), announced today the unveiling of its new logo and branding, inspired by the Arizona landscape where Maracay planted its roots more than 25 years ago.

The new, modern logo visualizes both Maracay’s aspirations for peak excellence and the elevated lifestyle its customers seek, with a mountain ridgeline representation carved into a deep orange backdrop that celebrates the wild beauty of a desert sunset. Inspired by Arizona’s natural surroundings, the new logo uses warm desert colors with tones that uplift the environment and reinforce brand recognition in a timeless expression. The rebranding effort also shortens the company name from Maracay Homes to simply Maracay.

“As an Arizona based company, we know our market like no one else, and now our logo reflects this truth in a simple, yet distinctive way,” said Maracay President Andy Warren. “Through our journey, the company mission has remained constant. We only build in Arizona’s best locations. We deliver tailored design and superior choices. And, our team rises to the occasion. That’s never going to change. But, the way we express it will.”

Maracay worked with Greenhaus, a premier marketing and advertising agency, to develop a logo that better communicates Maracay’s position as a builder with the home-field advantage that is focused on its people, the customer experience and its approach to developing quality homes in Arizona. Maracay prides itself on building thoughtfully designed homes in premium locations throughout Phoenix and Tucson, Arizona.

For nearly three decades, Maracay has held a reputation for delivering carefully crafted, premium homes, neighborhoods and communities located in areas envied for their high-performing schools, convenient commute times and close proximity to employment hubs, entertainment districts and many other desirable amenities. Maracay currently has 15 active new-home communities, with a strong focus on sustainability and energy savings through its partnerships with the EPA and the U.S Green Building Council. The company’s Energy Star® and LEED® certified homes feature the latest generation of high-efficiency technologies and sustainable building materials and practices, while the LivingSmart® program continues this comprehensive approach to green living. All Maracay homes also include the homebuilder’s exclusive FlexDesign® program for optimum personalization.

For more information on Maracay, please visit www.MaracayHomes.com.

About Maracay®

For more than 25 years, Maracay has been a leader in the Arizona real estate industry, providing homebuyers with smarter choices that serve both their lifestyle and the environment, while constructing more than 9,000 homes for families throughout Phoenix and Tucson. Maracay’s exclusive FlexDesign® program gives homebuyers the unique ability to tailor their new home to the life they want to live. The company’s Energy Star® and LEED® certified homes feature the latest generation of high-efficiency technologies and sustainable building materials and practices, and the LivingSmart® program continues this comprehensive approach to green living. Maracay has earned numerous awards including the 2017 NationalsSM Silver Award by the National Association of Home Builders, back-to-back Major Achievements in Merchandising Excellence (MAME) Awards by the Homebuilders Association of Central Arizona in 2016 and 2017, and was previously named Builder of the Year by the Southern Arizona Home Builders Association (SAHBA). Maracay is a member of TRI Pointe Group® (NYSE: TPH), a family of premium regional homebuilders. For more information about Maracay, please visit www.MaracayHomes.com.

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