Luxury builders making a pivot due to high demand for entry-level homes
By Angela Gonzales | Phoenix Business Journal
Meritage Homes Corp. (NYSE: MTH) is shifting its focus away from luxury homes and move-up markets to more affordable homes.
While the Scottsdale-based homebuilder will finish building its luxury home and move-up communities through the next couple of years, a stronger focus is being made on affordable housing.
Any incentives offered to homebuyers will be for the luxury and move-up homes, Meritage CEO Steve Hilton told analysts in a third-quarter earnings call today.
