Why Meritage is bullish on building affordable homes

Meritage Homes Corp. is moving away from the luxury market to focus on building affordable homes. / Baxternoble.com / Phoenix Business Journal


Luxury builders making a pivot due to high demand for entry-level homes

By Angela Gonzales  | Phoenix Business Journal  

Meritage Homes Corp. (NYSE: MTH) is shifting its focus away from luxury homes and move-up markets to more affordable homes.

While the Scottsdale-based homebuilder will finish building its luxury home and move-up communities through the next couple of years, a stronger focus is being made on affordable housing.

Any incentives offered to homebuyers will be for the luxury and move-up homes, Meritage CEO Steve Hilton told analysts in a third-quarter earnings call today.


Share this!

Additional Articles

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

News Categories