Road to resilience: ASU adviser uses I-10 to spread awareness about water policy


ASU presidential adviser Duke Reiter, President and CEO of the Arizona Community Foundation Steve Seleznow and ASU president Michael Crow speak at the Ten Across Water Summit at the Desert Botanical Garden in Phoenix, Arizona.
/Photo by Dustin Davila-Bojorquez | The State Press

Wellington ‘Duke’ Reiter brought his vision to Phoenix for a three-day summit this week

By Isaac Windes | The State Press

While water policy usually tends to be a dry topic, ASU presidential adviser and former design school dean Duke Reiter is putting a fresh spin on old ideas with the 10X media project.

Reiter started Ten Across, or the 10X media project, to provide a platform to form strategic partnerships around the critical issues of today and foster the exchange of information on pressing topics, such as those related to society and the environment. 

The group creates media in a variety of formats, including print, digital and broadcast, and hold summits to discuss findings and challenges.

“We think that statistically it is obvious that these issues are important and they are happening here,” he said. “You also need to have a story to go with it, and it turns out that the story of the 10 turns out to be quite compelling.”

The project brings together universities, private stakeholders, industry specialists and researchers to explore a plethora of issues in the swath of land along the I-10 corridor, which is the southern-most states of the U.S. connected by the I-10 highway.

As Arizona continues in its over 21 year of a long-term drought, the project has made Phoenix its latest site for the 10X Water Summit over the last three days, hosted in part by ASU.

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