New ad pokes fun at real estate TV shows

REALTORMag

Realtor.com® wants to give the public a dose of reality when it comes to what they see on real estate TV shows. This week, it launched “public reality announcement” ad spots that focus on people watching reality TV in order to remind them of the big differences between the homes they’re seeing on screen and the real-life process of buying a home.

The new campaign, called “Homes for the Real of Us,” was created around the idea that real people need real places to live rather than a “fantasy frequently implied in a majority of real estate advertising,” realtor.com® says about the campaign.

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