Gilbert to look at new logo, branding campaign

By Mike Sunnucks | Rose Law Group Reporter

The Gilbert Town Council could take a second look at a new logo and branding campaign.

The council approved a new logo on Oct. 28.

But after some additional discussion on the matter, a working group was established to take a more in depth look at the new logo effort.

The working group — which also talked to other town stakeholders about the town’s branding — will report its findings.

The town council could then potentially reconsider its approval of the new logo. The item will be discussed by the town council on Tuesday, Dec. 15.

Gilbert has not had a refresh to its logo and branding in more than 20 years.

The East Valley town has seen population growth as well as new developments and employment hubs.

Gilbert also has a popular restaurant row area in its Heritage District. The town is hoping to bring additional developments to that area.

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