Gilbert cops, fire walk away from new town logo

By Cecilia Chan | Gilbert Sun News

Gilbert’s new logo – a G-shaped logo abstract in the colors of pink, orange and navy blue – is being stamped on all its assets, including its webpage, street signs, business cards and town merchandise.

But where the public won’t see the colorful emblem is on police and fire uniform patches.

Gilbert Fire and Rescue will continue using its current design and Gilbert Police are still in the process of designing their new patch with their uniform committee, town spokeswoman Jennifer Harrison said, adding it may take a couple of months before it’s ready.

The current police patch features the old town logo that looks like a swirl.

Police and fire weren’t the only ones not enamored with the town’s new logo, an in-house branding effort that took 2.5 years.

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