PGA Tour sees strong sponsor response to two-tier model

(Disclosure: Rose Law Group represents PGA TOUR.) 

By Josh Carpenter | Phoenix Business Journal

The PGA Tour is about to embark on one of the most dramatic changes in its business model in its history. It’s been the talk of golf circles for months. Tournaments and title sponsorships will all have different vantage points. But despite the changes, the PGA Tour has seen a strong response thus far from sponsors.

The new structure starting in 2028 will have two separate series of tournaments – the higher-end PGA Tour Championship Series and the PGA Tour Challenger Series – and players will move up from or be relegated to the lower series.

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