Courtesy Tri Pointe Homes
By Mary Salmonsen | Builder
Tri Pointe Homes has consolidated its six regional home building brands under a single name—Tri Pointe Homes—effective as of Jan. 15. All of the builder’s divisions will operate under the new name, and the publicly traded entity will change its name from TRI Pointe Group, Inc., to Tri Pointe Homes, Inc.
“The strategic decision to operate as one brand comes as we continue to organically grow our divisions across the country and look to drive more operational efficiencies at all levels of the organization,” says Doug Bauer, CEO of Tri Pointe Homes, which ranked No. 16 on last year’s Builder 100 list. “Operating as one brand will allow us to concentrate our functional efforts around one brand instead of six while creating a stronger national awareness for the company.”
The company, founded as a regional home builder in 2009, merged with WRECO in 2014 and acquired its five regional home building brands in the process. The company has preserved these divisions as separate brands over the past six years, and expanded its operations over time by opening new divisions across the country.
