Why Arizona TV stations will win a jackpot from sports betting

(Disclosure: Rose Law Group represents PGA TOUR.)

By Brandon Brown | Phoenix Business Journal

Arizona consumers are about to face a seemingly nonstop barrage of advertisements from online sportsbook operators as sports betting becomes legal in the state and a horde of businesses look to introduce themselves to sports fans.

While it might seem a little much to most viewers, Jason Ziernicki, the U.S. head of audience at XLMedia, which is involved with and follows sports betting marketplaces closely, said there is a lot of money to be made for local advertising and media companies.

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