Axios
One reason major cities are able to attract the most talent is that they have a wide variety of work options — and that means a variety of working space options.
The big picture: Not so long ago, it was a big deal for a co-working space to open up in smaller or “second-tier” cities because it signaled there was finally enough demand from newcomers looking for a cool place to work.
Now the focus is to create bigger, branded, physical places to attract more companies, entrepreneurs and investors, according to the new “Rise of the Rest Ecosystem Playbook” put out today by Revolution.
Between the lines: These developments are using the “if you build it, they will come” strategy, hoping to lure people wanting to escape the high prices of the usual hot spots.
